Case Study
Puragain Water
Growing Puragain into a Multi-Million Dollar Lead Generation Machine.
How strategic creative, conversion optimization, and performance marketing helped scale one of the nation's largest water treatment companies.
250+
Qualified Leads / Day
Consistently Generated
Multi-Million
Dollars in Revenue
Influenced Annually
Multiple
States Served
& Expanding
Hundreds
Of Appointments / Week
Booked for Dealers
High Performance
Ad Systems
Scaled Profitably
The Challenge
When I joined Puragain, the company had an excellent product but was struggling to consistently generate qualified leads at scale.
The objective wasn't simply to generate more traffic. The challenge was building a predictable marketing engine capable of supporting aggressive growth across multiple states while maintaining profitable acquisition costs.
Goals
- Increase qualified leads
- Lower cost per acquisition
- Improve landing page conversion rates
- Build scalable advertising systems
- Create high-performing video creatives
- Expand into multiple markets
My Role
As Marketing Director, I managed nearly every aspect of customer acquisition.
- Paid Media Strategy
- Commercial Production
- Meta Advertising
- AI Video Production
- Google Advertising
- Marketing Automation
- Landing Page Design
- CRM Integration
- Website Development
- Analytics & Attribution
- Conversion Rate Optimization
- Lead Funnel Optimization
- Creative Direction
- Team Leadership
What We Built
Conversion Funnels
Rather than sending visitors directly to generic pages, every campaign was designed around highly optimized conversion funnels.
- Dedicated landing pages
- Localized campaigns
- Dynamic offers
- Trust-building content
- Social proof
- Financing offers
- Appointment scheduling
Creative Strategy
One of the biggest growth drivers was creative production. Instead of relying on traditional advertising, I produced:
- Professional TV Commercials
- High-Converting Meta Video Ads
- Customer Testimonial Campaigns
- Educational Content
- AI-Generated Commercials
- Retargeting Creatives
- Motion Graphics & Animations
- Product Demonstrations
- Market-Specific Advertising
Continuous Optimization
Every campaign was measured and improved. I constantly tested and optimized every element of the customer journey.
- Headlines
- Hooks
- Offers
- Landing Pages
- CTA Placement
- Creative Variations
- Audience Segmentation
- Video Lengths
- Messaging
- Remarketing Sequences
Winning concepts were scaled while underperforming campaigns were replaced.
Technology Stack
Meta Ads
Google Ads
Google Tag Manager- CRM Automation
- Marketing Attribution
- Landing Page Builders
WordPress
Elementor- AI Creative Tools
- Analytics Platforms
- Conversion Tracking
Example Campaigns
A data-driven approach backed by compelling creative and high-converting funnels.
Why It Worked
Growth wasn't driven by one great advertisement. It came from improving every step of the customer journey.
- Better Messaging
- Better Creative
- Better Targeting
- Better Websites
- Better Conversion Rates
Small improvements across dozens of touchpoints compounded into massive business growth.
Key Takeaways
- 25X increase in lead volume
- Data-driven optimization
- Complete marketing ecosystem
- Scalable acquisition systems
- Creative-first advertising
- Multi-state campaign management
- End-to-end funnel ownership
Looking to Scale Your Business?
Whether your company needs more leads, better websites, higher-performing advertising, or a complete customer acquisition system, I build marketing engines designed to produce measurable growth.